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> Paying booking.com to allow your results to appear higher is not. But booking takes a cut of the booking in all scenarios, so they’re already incentivized to
by yunohn 8mo ago
> Paying booking.com to allow your results to appear higher is not.
But booking takes a cut of the booking in all scenarios, so they’re already incentivized to prioritize results that result in more profit for them. This all gets very tricky unfortunately.
- arter45 8mo agoYes, but that is different. Scenario A: Booking.com wants to increase their profits so they analyze their results and prioritize the best ones to reach their target. Regardless, Booking takes a cut of everything. Scenario B: if you pay Booking $10k you can get to the first page even if you are a random 1-star hotel. Booking takes a cut of everything and also profits by getting money in exchange for more visibility of certain results.
- 1718627440 8mo agoThat's not advertising, that's how it works for every store. A grocery store has a larger absolute margin on a more expensive product, given the same relative margin.