4 ms·
Geofenced ads are not the same as targeted ads.
by HWR_14 8mo ago
Geofenced ads are not the same as targeted ads.
- raw_anon_1111 8mo agoOkay what if I am in Florida and Facebook sees that all of my posts are in Spanish, should it not be allowed to target me with Spanish speaking ads?
- dahart 8mo agoCorrect. The proposal is to not be able to use your posts to determine which ads to show. But showing you ads in Spanish because you’re in southern Florida or Puerto Rico would be acceptable.
- phire 8mo agoSuch a law will probably allow targeting based on the browser's language (browsers already send a "Accept-Language" field, doxing you with every single http request), or whatever language you have configured a website/app interface to be shown in. But not guess a language based on the content of posts.
- raw_anon_1111 8mo agoBut I don’t speak Spanish and I’m in Florida…
- dahart 8mo agoIsn’t hearing some Spanish from time to time expected in Miami, whether you speak it or not? I expect to hear Spanish and I live nowhere near a coast… And you prefer that advertisers read through your posts/emails/history/everything to make ads targeted at you? If you don’t care about the risks of targeted advertising, and don’t agree with the EU’s decision to ban manipulative behavior, then the proposal we’re discussing maybe isn’t for you. But at least consider that having an ads language setting is not ruled out by this idea, so if you can’t stand Spanish, then you can have your ads in English without the advertisers reading all your posts.
- raw_anon_1111 8mo agoI know some Spanish. But if I were an advertiser, I wouldn’t want to waste my money on ad impressions on people who couldn’t understand a word I was saying. I also as a business person who targets Spanish speaking people - like you know immigration assistance or when mask thugs think I’m here illegally when I was born in Puerto Rico (hypothetically). So what if I have a website based out of the counter and accept advertisements? Are you going to tell ISPs to block those foreign websites? Let me tell you a little story. The state I live in just passed a law requiring all porn sites to verify age. Guess how many porn sites not based in the US ignored the law entirely? Guess how many who did folks the law can be viewed over a VPN? If you guessed “lesser than 100% between both, you would be wrong.
- dahart 8mo agoObviously sites not based in the US don’t have to follow US laws. And obviously using a VPN circumvents local laws. Again, I’m not going to do any of this, but you answered your own question: one way the US could enforce this would be to require ISPs to block targeted advertising, regardless of where the originating site is located.
- raw_anon_1111 8mo agoSo now we are going to put up the “Great Firewall of America” to protect Americans from those evil foreign advertisers? You really like where this is going?
- dahart 8mo agoNo, that’s a straw man. For the fifth(?) time, whether it’s foreign or not is irrelevant, and only you suggested they’re evil. The criteria proposed was whether it’s targeted based on personal content or not, and I’m not alone in not liking where we already are in terms of privacy. Are you suggesting that we need to protect foreign advertiser’s rights to your personal content so they can target ads personalized for you? Why? Are you a foreign advertiser?
- raw_anon_1111 8mo agoAre we also going to target in app advertising? If not, every website will just tell you you must use their app
- dahart 8mo agoIn this hypothetical scenario, why are you assuming in-app advertising would be any different from browser advertising? Re-read @phire’s comment above; the proposal was to get rid of targeted advertising that uses your personal data to make advertising decisions. I assumed that would apply to all advertising channels, including both web and in-app ads, otherwise you’d be right and it probably wouldn’t work.
- raw_anon_1111 8mo agoAre you also going to ban websites that aren’t hosted by the US from being seen in the US that have advertising?
- dahart 8mo agoWhy are you assuming that the hosting locale is even relevant? I’m not going to ban anything, but if @phire’s idea was law, it would probably ban anything advertiser from choosing which ads to show you based on your personal data. It’s irrelevant where the ads or site is hosted, I assume. If ads from foreign countries don’t target individuals, their ads would be legal. If ads from foreign countries, or from the US, use your posts to choose which ads they think you’ll engage with, that wouldn’t be allowed under @phire’s proposal. Is @phire’s suggestion confusing?
- raw_anon_1111 8mo agoHow are you going to police foreign countries? If they don’t comply are you going to tell ISPs they must block any foreign site that has targeted ads?
- 8mo ago
- arter45 8mo agoIf the ads content depends on a social media company seeing your posts and analyzing them, it’s probably fair to say it’s targeted advertising. Browsers typically send Accept-Language headers so you could easily return ads in languages matching that header, without having to analyze your posts. It’s like switching on to a Spanish TV channel and getting Spanish speaking ads. It’s not targeted because you are signalling you probably understand Spanish.