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I'm not a founder, but I am a builder and in the growth domain. So I can provide a different view for this. 1. Outbound in general is a hard space in 2026. Fol
by Charmizard 8mo ago
I'm not a founder, but I am a builder and in the growth domain. So I can provide a different view for this.
1. Outbound in general is a hard space in 2026. Folks generally have a predisposition to auto-delete or be sensitive to 'wasting time' with cold outreach with the idea that they will most likely be sold to at some point.
2. Your best case scenario here is to offer free access to beta and then talk to every user you possibly can after that. Because at this point you have 1) ensured the person you are going to talk to has a use for your product and 2) offered them value before asking for something.
TL;DR
Offering value before asking for something is the key. This is true in almost every area.
- D___R___ 8mo agoI agree, offering real value upfront feels like the only sustainable way to do this now. The free beta + conversation after they’ve actually used the product makes a lot of sense. It shifts the dynamic from pitch to feedback loop. What are you building, and in which space? Would be interesting to hear how you’re applying this in practice.