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On the contrary. It appears that Bud Light sales continued to fall. https://sherwood.news/business/beer-bud-light-market-share-behind-modelo-michelob-ultra/ ht
by CWuestefeld 8mo ago
On the contrary. It appears that Bud Light sales continued to fall.
https://sherwood.news/business/beer-bud-light-market-share-behind-modelo-michelob-ultra/ https://sherwood.news/business/beer-bud-light-market-share-b...
Budweiser stock did recover, but they haven't (afaik) repeated the behavior that got them boycotted in the first place. It appears that this boycott achieved exactly what was sought.
I'd agree that this is a rare exception, and that boycotts are almost never successful. But this really is an example of that unicorn.
- seethedeaduu 8mo ago("repeated the behavior that got them boycotted in the first place" = sponsor an influencer who happens to be trans)
- slumberlust 8mo agoAlcohol across all verticals is down. How can we attribute this fall to their issues specifically?
- CWuestefeld 8mo agoThe important point is that those doing the boycott have achieved their aim. A-B is no longer marketing in the way that those people disagreed with.