Not quite, their operating income steadily grew until 2010, when it was about 5x higher than in 2003. That said, it makes sense. Amazon has very lofty but reali

Not quite, their operating income steadily grew until 2010, when it was about 5x higher than in 2003. That said, it makes sense. Amazon has very lofty but realistic goals, which are an intriguing combination. These goals would be impossible without all that investment.