I would agree and disagree. I don't think they want to compete with the Nexus 7. I think they are afraid that the cheap tablets will eat away at their existing

I would agree and disagree. I don't think they want to compete with the Nexus 7. I think they are afraid that the cheap tablets will eat away at their existing customers so the Mini is their way of saying "look we have that too". I wrote this in a previous post: The iPad Mini is different than anything Apple has done before. For the first time Apple is NOT building a product to enchant brand new customers and grow their brand. Instead they are filling a hole that they feel was threatening to pull their customers into other ecosystems. "Don't mind those other, more affordable playgrounds. Pay attention to how we mill the shit out of this block of aluminum just for you."