You realize the high costs on the list aren't really for the logo. They're for the whole rebranding exercise. For Accenture, that includes advertising to intr

You realize the high costs on the list aren't really for the logo. They're for the whole rebranding exercise. For Accenture, that includes advertising to introduce the new name and logo. For BP that includes new signs at thousands of gas stations, repainted trucks, and advertising, etc.