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Senior designer here... There is an old adage among designers, which couldn't be more appropriate for this post: "work for free or charge full price; never wor

Senior designer here... There is an old adage among designers, which couldn't be more appropriate for this post: "work for free or charge full price; never work for cheap." Same goes for clients. Get it free or pay full price. Everything else is a rip-off for someone. Or everyone. As a "we-can-barely-afford-to-keep-the-lights-on" start-up, a logo is the least of your worries. For the sake of avoiding any more "design is only worth $30" posts, follow these steps to create the Minimum Viable Product version of your brand: 1) Pick a font that is easy to read, but has a bit of character — just a bit! Type your company's name in it. That's your logo. Facebook's logo, for example, is a font called Klavika, slightly modified. www.myfonts.com is a good start. 2) Pick any color you like. 3) Pick a second version of that color (lighter, darker, richer, paler, whatever). 4) Use #2 for everything that is important. 5) Use #3 when you need to add some definition to your look & feel. 6) Get back to work. Come back when you can afford to do this properly.

nanijoe 14y ago
I like your 6 steps...As an experienced designer, would it not take you less time to get that done than most other people? Would it then not be worth your while to charge for say 2 hours of your time to provide , say 2 revisions to anyone who pays for your "hungry startup" package?
ChuckMcM 14y ago
This is good advice for unsticking, but remember even the folks we consider great artists today often worked for 'cheap' when they were starting out. There is nothing compelling someone to participate on Fiverr, and there is nothing compelling someone from using their services and then not using the logos. Sometimes design challenged people (like me) like to have some ideas tossed at them so that I can begin to understand what I do and don't think would be useful in a logo.

nanijoe 14y ago

I like your 6 steps...As an experienced designer, would it not take you less time to get that done than most other people? Would it then not be worth your while to charge for say 2 hours of your time to provide , say 2 revisions to anyone who pays for your "hungry startup" package?

ChuckMcM 14y ago

This is good advice for unsticking, but remember even the folks we consider great artists today often worked for 'cheap' when they were starting out. There is nothing compelling someone to participate on Fiverr, and there is nothing compelling someone from using their services and then not using the logos. Sometimes design challenged people (like me) like to have some ideas tossed at them so that I can begin to understand what I do and don't think would be useful in a logo.