> Why are they still spending hundreds of millions on ads with athletes and other things that provoke a healthy image? Because they are foolish enough to belie

> Why are they still spending hundreds of millions on ads with athletes and other things that provoke a healthy image? Because they are foolish enough to believe that advertising actually works to influence people's behavior. Or because they are afraid that their bosses are similarly foolish, so they will get punished if they try to do Coca-Cola the favor of cutting that extreme waste from the budget.