This is not a logo. Ok, maybe in today's world of photoshop=designer, but typing the company name, setting it in two opposed weights, two complementary colors a

This is not a logo. Ok, maybe in today's world of photoshop=designer, but typing the company name, setting it in two opposed weights, two complementary colors and adding a bit of cliche clip art over (of course) the 'i' ...does not make a logo that is worthy of praise. Does it look terrible to most people? Probably not. Does it look good to anyone? Probably not. Memorable? Probably not. If this were my logo, would I be bragging about what a great logo I have and for $30? Probably not. Obviously there's a market for both approaches. Designers say they cringe at this type of work, and I do, but we've done it to ourselves by lowering the bar without anyone sticking up for the standards. And you want to talk about a trade war? Another topic for another time.