Because a corporation doesn't have trading partners, it has a mission to sell to customers. If customers are disproportionately in the US, which happens quite o

Because a corporation doesn't have trading partners, it has a mission to sell to customers. If customers are disproportionately in the US, which happens quite often, then you can entirely rationally decide that pissing them off with a big price hike is worse for the bottom line than pissing everyone off a little. https://www.reuters.com/business/retail-consumer/global-retailers-tariff-strategy-risks-spreading-pain-beyond-us-consumer-2025-05-20/ https://www.reuters.com/business/retail-consumer/global-reta...