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The announcement is for people in the press who want to hear how the product compares (and will complain if it's not brought up), and secondarily people who lov
by fusiongyro 14y ago
The announcement is for people in the press who want to hear how the product compares (and will complain if it's not brought up), and secondarily people who love Apple enough to take the time to watch the announcement. You will not see a single mention of the competition on Apple's site or in any of their promotional materials, because of exactly what this article explains: aspirational brands do not compare themselves to those brands beneath them, because it would tarnish the brand.
- dannyr 14y agoSo are you saying despite that, Apple doesn't care about its competition?
- fusiongyro 14y agoI'm saying you don't talk to your kids the way you talk to your friends. Context matters. In a context where Apple must talk about the competitors, they do. In contexts where they don't, they don't bring it up. In presenting their lineup to consumers, they will absolutely never say "this is our answer to the Google X" when they could instead say "this is a bigger/smaller/'magical new' Apple Y."
- anonymfus 14y agoMost of international companies don't have mentions of competition on website and in optional materials. It's illegal to directly compare with competitors or ever call best without mention of specific set of characteristics in many countries. TLDR: There in Russia we don't have "I am Mac vs I am PC" advertisements.
- panacea 14y ago>You will not see a single mention of the competition on Apple's site It's not explicitly mentioning the Nexus 7, but this is at the top of the iPad Mini's 'design' page on Apple.com: http://i.imgur.com/7Mg92.png http://i.imgur.com/7Mg92.png
- fusiongyro 14y agoGood catch. I think my point stands though.