I think the FB pixel caused significant industry change, though. For instance, ad blockers became, well, not ubiquitous but incredibly common. Safari started do

I think the FB pixel caused significant industry change, though. For instance, ad blockers became, well, not ubiquitous but incredibly common. Safari started doing great stuff with limiting third party cookies. Email apps started letting you opt out of loading images. A cottage industry of things like Pi-Hole popped up deter tracking at the LAN level. As a whole, tech added a gazillion ways to make Facebook’s tracking less effective.