Help me understand… he makes a full time living getting people to pay him to paint murals of honeybears? What is he selling, exactly? His store is literally ju

Help me understand… he makes a full time living getting people to pay him to paint murals of honeybears? What is he selling, exactly? His store is literally just the same image of a generic honeybear… is he selling $10k plus a month of that same honeybear print?