> Apple doesn't need to solve AI. It's not core to their business in the same way that search engines aren't core to their business. Does the management know t

> Apple doesn't need to solve AI. It's not core to their business in the same way that search engines aren't core to their business. Does the management know this? From whose point if view is it not core? I very much doubt any tech business not focusing on AI at the moment is maximising their share price.