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Where you live, maybe. It really depends on the country even outside the US. A lot of it is, to this day, because of things like Final Cut and Logic. Either be
by deaux 9mo ago
Where you live, maybe. It really depends on the country even outside the US. A lot of it is, to this day, because of things like Final Cut and Logic. Either because they dabble in it as a hobby or professionally.
A lot of the recent growth is developers in general, there's really been a huge shift there. 2010 developers using Macs vs 2026 developers using Macs, if you look at personal devices or workplaces that give them a choice. Biggest driver being Apple Silicon.
- pjmlp 9mo agoI live in one of those 70% market share Windows world region, where Apple gear is taken from a devices pool when required for project delivery, or bundled with cable TV subscriptions with credit payment scattered across several years.