3 ms·

Oatly can no longer use term 'milk' in its marketing

10 points by chrisjj 9mo ago

chrisjj 9mo ago
So... Coconut M*lk?
Schmerika 9mo ago
> European farmers have argued such terms mislead consumers and threaten their industry. No one with room temperature IQ has ever thought that oat milk came from animal. And the meat/dairy industry should be at least a little threatened if we want a more ethical, liveable, and sustainable planet. The argument that someone might lose their livelihood if we make the world a better place is way too common these days. Seeing it backed up by courts is not surprising but still dreadful.
- chrisjj 9mo ago
  > No one with room temperature IQ has ever thought that oat milk came from animal ... until they succumbed to persuasive advertising! :)
Festro 9mo ago
I cannot wait for Oatly's next marketing campaign that lampoons this decision. This does nothing to stop the rise of dairy alternatives, nor should it. Nobody is going to stop asking for oat/soy/nut milk when putting in their drink order, just because corporations can't use the term. It's common parlance now, and using 'milk' to refer to a non-dairy liquid has been done for hundreds of years at this point. This is such a strange decision.
- 4d4m 9mo ago
  So strange! Would you like to buy my steaks (made of insects?)
- alt227 9mo ago
  Now that multi bilion dollar international corporations rely on retaining their brand image in a market sector, those sectors now have to be policed to protect said brands and corporations. Its nothing to do with what has been called what for hundreds of years, its nothing to do with what people call it when they order a latte at Starbucks. Its everything to do with protecting profits in a defined food category.
justacrow 9mo ago
>Following rulings in several courts, the UK Supreme Court on Wednesday said Oatly could neither trademark nor use the phrase "post-milk generation". >The long-running dispute has centred on Dairy UK's argument that, under trademark law, the term "milk" can only be used to refer to products that come from an animal. Next they should ban "zero sugar" and similar on packaging
- chrisjj 9mo ago
  Then ban "I Can't Believe It's Not Butter!".

10 points by chrisjj 9mo ago

So... Coconut M*lk?

> European farmers have argued such terms mislead consumers and threaten their industry. No one with room temperature IQ has ever thought that oat milk came from animal. And the meat/dairy industry should be at least a little threatened if we want a more ethical, liveable, and sustainable planet. The argument that someone might lose their livelihood if we make the world a better place is way too common these days. Seeing it backed up by courts is not surprising but still dreadful.

chrisjj 9mo ago
> No one with room temperature IQ has ever thought that oat milk came from animal ... until they succumbed to persuasive advertising! :)

Festro 9mo ago

I cannot wait for Oatly's next marketing campaign that lampoons this decision. This does nothing to stop the rise of dairy alternatives, nor should it. Nobody is going to stop asking for oat/soy/nut milk when putting in their drink order, just because corporations can't use the term. It's common parlance now, and using 'milk' to refer to a non-dairy liquid has been done for hundreds of years at this point. This is such a strange decision.

4d4m 9mo ago
So strange! Would you like to buy my steaks (made of insects?)
alt227 9mo ago
Now that multi bilion dollar international corporations rely on retaining their brand image in a market sector, those sectors now have to be policed to protect said brands and corporations. Its nothing to do with what has been called what for hundreds of years, its nothing to do with what people call it when they order a latte at Starbucks. Its everything to do with protecting profits in a defined food category.

justacrow 9mo ago

>Following rulings in several courts, the UK Supreme Court on Wednesday said Oatly could neither trademark nor use the phrase "post-milk generation". >The long-running dispute has centred on Dairy UK's argument that, under trademark law, the term "milk" can only be used to refer to products that come from an animal. Next they should ban "zero sugar" and similar on packaging

chrisjj 9mo ago
Then ban "I Can't Believe It's Not Butter!".