Facebook already touts the benefits of paid media over "organic audience" for marketers, so I fail to see how this is a huge difference from what they've been d

Facebook already touts the benefits of paid media over "organic audience" for marketers, so I fail to see how this is a huge difference from what they've been doing. For example, see the case study information presented at http://allfacebook.com/understanding-paid-and-earned-reach-on-facebook_b102952 http://allfacebook.com/understanding-paid-and-earned-reach-o...