> they know 70% of the value comes from the advertising So, you are aware that advertising is in large part responsible for shaping what is perceived as high-v

> they know 70% of the value comes from the advertising So, you are aware that advertising is in large part responsible for shaping what is perceived as high-value status signals in society. You're also aware that for certain products the only distinction between those and their alternatives is that specific high-value association. How come you started out from the position that advertising is "just showing off different aspects of the product" then?