The big problem for the successful incumbent in these innovators dilemma scenarios is that most innovations fail. Most of the upstart challengers will fail. To

The big problem for the successful incumbent in these innovators dilemma scenarios is that most innovations fail. Most of the upstart challengers will fail. To risk for dominant position for the sake of a long shit chance a second life as upstart innovator is not rational. What is rational is to defend your dominant position to the end as the odds that your company can dominate in New territory is tiny.