> But I think we're in world where very soon, companies will be demanding their engineering departments converge to the lived experience of the people who are s

> But I think we're in world where very soon, companies will be demanding their engineering departments converge to the lived experience of the people who are seeing something like the author. We already live in that world. It's called "Hey Siri", "Hey Google", and "Alexa". It seems that no amount of executive tantrum has caused any of these tools to give a convergent experience.