> But the latter issue, the increasing dominance of software on our lives is what I think contributed more to poisoning the well. Letting the inmates run the as

> But the latter issue, the increasing dominance of software on our lives is what I think contributed more to poisoning the well. Letting the inmates run the asylum more or less describes the way engineering worked when I began at Apple in 1995. We loved it that way. (Say what you want about that kind of bottom-up culture of that era, but our "users" were generally nerds just like us—we knew, or thought we knew anyway, better than marketing what the customer wanted and we pursued it.) That is why y'all needed the God-Emperor of Marketing to come in and rescue you from bankruptcy and put you on track to becoming a trillion-dollar company.