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Marblar, pitching scientific solutions in search of a problem
- qznc 14y agoOne hard part of this is terminology. Scientist probably have to rephrase their solutions again and again until they trigger some buzzword of someone with a problem. For example, I am working in a hardware-software collaboration project. The hardware guys tried to pitch "hardware monitors" to the application developers. They failed until they mentioned "performance counters". Learning the language your prospective clients is one of the marketing skills researchers usually lack.