See the discussion of alignment in https://en.wikipedia.org/wiki/Good_to_Great https://en.wikipedia.org/wiki/Good_to_Great which can be summarized as "You hav

See the discussion of alignment in https://en.wikipedia.org/wiki/Good_to_Great https://en.wikipedia.org/wiki/Good_to_Great which can be summarized as "You have alignment because your business makes sense, you can't paint alignment on to your business as an afterthought" Go read the book though because Collins says it very well.