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It's not neutral information that is conveyed. It's really more propaganda. And sometimes it's really subtle. Check the Wikipedia article on Edward Bernays, a
by Kototama 18y ago
It's not neutral information that is conveyed. It's really more propaganda.
And sometimes it's really subtle. Check the Wikipedia article on Edward Bernays, a nephew of Freud who used the Freud's theories for advertising.
http://en.wikipedia.org/wiki/Edward_Bernays http://en.wikipedia.org/wiki/Edward_Bernays
- turkishrevenge 18y agoThe BBC documentary "The Century of the Self" really delves into the role that Bernays played in changing the notion of selling on the basis of utility to one of selling on the basis of emotion, e.g. from "Buy this car because it offers superior reliability" to "Buy this car because you will attract women" etc.