They have established themselves as a reliable communicator of the technology, they are read far and wide, that means they are in a great position to influence

They have established themselves as a reliable communicator of the technology, they are read far and wide, that means they are in a great position to influence the industry-wide tone, and I'm personally glad they are bringing light to this issue. If it upsets you that someone else wrote about something you understood, perhaps consider starting a blog of your own.