That was my first thought. A page that talks about cognitive load waits for you to start reading, then throws a newsletter sign-up dialog in your face? The iron

That was my first thought. A page that talks about cognitive load waits for you to start reading, then throws a newsletter sign-up dialog in your face? The irony... Oh, but it gets better: > We have been sold a lie that icons are the universal language of the modern interface. ... placed directly below a button bar that contains only icons.