Christensen (disruption guy) notes that one of several barriers to large companies leading with a disruptive technology is that they don't get excited by small

Christensen (disruption guy) notes that one of several barriers to large companies leading with a disruptive technology is that they don't get excited by small wins. Disruptive technologies start small. He suggests they spin out a little company to work on the disruption: one of the several reasons is that a little company can get excited by small wins. As a tiny startup, with no money, you are already blessed with this. Ramen-profitability is a mythical dream; $1,000 incomprehensible riches; and a $5 sale - someone wants what you created! They'll actually pay, like, money, for it! - is a transcendental achievement. Meanwhile, Google,Apple,Oracle,Microsoft notate their spreadsheets in millions. Less-than-a-million is a proverbial rounding-error, literally. They are incapable of growing something that starts that small. That's why they spend millions each year acquiring startups; until they eventually get eclipsed by one they didn't or couldn't buy. Stay hungry.