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I feel a brick and mortar store is essential to trying out any new gadgets and toys, but then the store would just lose customers to online. So how about a phy

• bduerst 14y ago
  Only if it is event-based, otherwise you will have a hard time getting people through the door. If it's just a normal store, then it becomes a "Pay to demo items you would still have to buy". That's a little too focused on "How to we monetize?" before you even have customers. If you are really set on a BnM store, focus on the phenomena of customers trying or touching goods in the store, and then looking up that same good on their phones to purchase online at best price. For Example: Your store could host a variety of gadgets, and the digital price tag shows the best Amazon price. Customers then touch and try the item, and if they want to make a purchase, they scan a QR code or NFC sticker with the purchase URL. That URL then contains your referral code, and you get paid through Amazon if the customer makes a purchase. Replace Amazon with any other online retailer that allows affiliates.
  • chrischen 14y ago
    Well if you're charging a for the entry you can probably use that to pay for store upkeep, and keep actual prices competitive with whatever is online. You'd also save on shipping. If I'm in the store touching something I want to buy right now, that seems to be a perfect opportunity to capitalize on me. Doesn't make sense to send me online.
• isleyaardvark 14y ago
  Why not just use the Zappos model? Trying on shoes is pretty essential to whether or not you want to purchase them. Zappos figured a way around that problem. The only big difference is that many devices are more expensive than shoes.