The author is expecting that all 54k fans should see the page's posts, and that fewer impressions are feeling like extortion. That expectation is both incorrect

The author is expecting that all 54k fans should see the page's posts, and that fewer impressions are feeling like extortion. That expectation is both incorrect and unreasonable. There will always be users who don't log in each day. Even if FB queued up the News Feed to show the post, the impression will never be driven because they haven't scrolled far enough down. I do agree about the sort preference -- I wish it was sticky.