>So I pay Facebook to gain exposure to build a following of 10,000 fans and now I have to pay again if I want to reach them all?? There's a disconnect between

>So I pay Facebook to gain exposure to build a following of 10,000 fans and now I have to pay again if I want to reach them all?? There's a disconnect between what you think "Like" should be, what Facebook thinks "Like" should be and what the user thinks "Like" should be. I never saw "Like" as being akin to signing up for a mailing list. Certainly not to the extent that I would be spammed with however many posts per day each "Liked" service serves up. It seems like Facebook agrees with me. I think they made a reasonable decision here for the good of the end-user.