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Jony Ive Designed Ferrari Luce EV Interior
- pcurve 8mo agoI welcome to physical buttons. But multiple rectilineal shapes dominate without harmony. Almost feels like a semi truck interior.
- trgn 8mo agoyeah, or cop car, stuff with bolted on displays
- LightBug1 8mo agoYes, similar response. I like all of the individual elements, but they don't work together visually.
- detourdog 8mo agoBritish sports cars in the sixties for safety reasons had to remove toggle switches. The problem was that during crashes people were losing eyes or suffering puncture wounds. This was the story handed down to me by my uncle. This is second hand account but here are my uncle's credentials... https://mossmotoring.com/manhattan-mechanic/ https://mossmotoring.com/manhattan-mechanic/
- CamperBob2 8mo agoNo shortage of toggle switches in 1970s Ferraris, I can say that much.
- detourdog 8mo agoI think the toggle switch ban can be lumped in with the bumper requirement on imports. Maybe with the rubber bumpers on MG’s. I think these imports requirements started in the 70’s.
- wlesieutre 8mo agoIf those corner radiuses got any bigger they'd turn into circles
- jerlam 8mo agoThere's a Mini Cooper with a circular touch screen: https://www.carmagazine.co.uk/car-news/tech/mini-circular-infotainment-diw/ https://www.carmagazine.co.uk/car-news/tech/mini-circular-in... It looks terrible especially running Carplay (which is designed for rectangular screens).
- pcurve 8mo agoI can forgive the circle screen in a Mini Cooper just because it's a heritage thing. What I don't like is, not having physical controls for heated seats, temperature controls, and heated steering wheels. Mini made all those touch screen, which don't work nice with gloves.
- wlesieutre 8mo agoI always wonder if the people designing these things have ever lived in a cold climate. They know about cold in the abstract because they put heated seats in, but have they ever woken up in the morning and gone outside to commute to work in a car that's been sitting at -20 degrees overnight. Interfaces that don't work with gloves or mittens on are the worst. Which is to say, do they know that touch interfaces are bad and do it anyway because it saves money? Or do they go through life thinking they're actually making a usable product?
- pcurve 8mo ago"Which is to say, do they know that touch interfaces are bad and do it anyway because it saves money? Or do they go through life thinking they're actually making a usable product?" It's likely the former. Industrial designers are trained on ergonomics so they know the benefits of physical switches. However, at least in the case of BMW / Mini, they're forced use touchscreens by their management primarily because: 1. Not only it saves money 2. It also enables subscription models for certain features like heated seats and steering wheel. No heated seats? Just remove the UI buttons. Unless consumers push back (like VW customers did), they will continue to cut costs.
- seydor 8mo agoIphone 4 vibes. I wonder how an ai would design it. Aren't those designs copyrighted by apple?
- Brajeshwar 8mo agoI see lots of physical buttons in the pictures. I believe that is good and the way forward.
- DrScientist 8mo agoI have an relatively old car that was made before the fad for touch screens, I am desperately hoping real tactile controls come back into fashion before I have to buy my next car. Then I would have managed to avoid the touch screen stupidity entirely.
- elxr 8mo agoWhile I don't think the center console is very ferrari-like, and kind of looks more like a piece of consumer electronics to me, I quite the gauges. Using round oleds with inset bezels and physical needles to emulate a traditional 90s (and earlier) gauge cluster is an interesting idea. Honestly refreshing in a sea of sameness in the car industry today.
- tummler 8mo agoIt looks nice but nothing groundbreaking. If you hadn’t told me Jony Ive did it, I wouldn’t have ever known or thought it was unique.
- Tade0 8mo agoI was genuinely expecting neon colours, gradients and whatnot.
- danieloj 8mo agoVery iPhone
- t1234s 8mo agoIs this a glimpse into what the Apple Car interior components may have looked like?
- elxr 8mo agoMaybe the font (looks like SF pro), parts of the GUI, and the liberal use of glass surfaces. But there's absolutely no way the apple car would've had gauges anywhere near this physically complex, or a steering wheel that looks like this with the thin spokes and manettino. A lot of the switches also look significantly more premium that what you'd realistically expect from someone like apple making their first car.
- rodeoclown 8mo agoThere are several ideas here about how to elegantly combine physical switches, knobs, and dials with digital displays that I quite appreciate in this design. Some nice details: - There's digital readouts around the binnacle gauges - The physical needle on the speedo comes from the outside to leave the center available for the digital screen - The drive selector has a small screen (light?) in the center as an indicator The combination seems like it may create a quite polished feel if it's done well in motion.
- guga42k 8mo agoNest on wheels. Not my cup of espresso.
- duxup 8mo agoI feel like nobody has figured out yet how these screens and components in a modern car should fit together that don't look like little iPhones and iPads just mounted in a car. There are some nice buttons here, and individual components (as photographed) look good on their own. BUT altogether it still seems like disparate components who share design language, just slapped into a vehicle.
- recursivedoubts 8mo agoscreens are for output, buttons (and toggles, knobs & sliders, they all have their strenghts) are for input. Voice is also good for input but should never be the only (or primary) way of interacting with important functionality. automakers are slowly figuring this out but, unfortunately, the move to electric may retard this realization because "high-tech"
- piva00 8mo agoVoice is only good for languages which have broad support, and for native or almost-native sounding speakers. Anyone with an accent or speaking a language with broken support due to few speakers or just models not heavily trained on hates voice commands. I don't have a heavy accent but as a non-native speaker still do have an accent in English, and I hate the failure modes of voice commands when it misinterprets something since it is much harder to correct. I actively avoid voice commands just due to this 1-5% of failures that are extremely annoying.
- soared 8mo agoAgreed. This projects looks like they couldn’t find a meaningful way to innovate and had to reach for impact-less uniqueness - physical clock on a digital screen, Oled gauges for no reason.
- automatic6131 8mo agoThat steering wheel looks absolutely awful. Like a budget car. And the UX is rubbish. The easiest to reach buttons are ones that are nearly never needed: drive mode (usually used 0-2 times per trip), wiper mode (but no single wipe?). The only frequently used ones are the indicators - which I don't love but I guess stalks are a bit meh aesthetically - and the speed cruise. But sensors? Suspension? Why are they there? The clock looks like a dollar store alarm clock. The center console otherwise looks okay, environment management can be done easily, that's a good trend to continue. The instrument cluster has no aura - completely anonymous, doesn't make me think "Ferrari" or "high performance, high technology". Rounded square design language isn't fit for purpose in a ferrari, which is about aerodynamic shapes that reinforce that you're in a high-performance sports car. Jony Ive is a garbage-tier car designer. He'd fit in better at Kia. Or Volvo.
- maxwell 8mo agoWhat are some car interiors with good/better design to you?
- automatic6131 8mo agoGood car interior design fulfills the functions of: usability; sensibility and brand identity. What's good for a LaFerrari (which has many of the same feature on the wheel as this, but imo, better) is not going to be good on a Hyundai i20 and vice versa. But BMW is, in general, very good at finding a design language that fits all the right buttons in the right places while feeling like a mid-to-up market car. It's a blend of usability and aesthetics and brand (+model) identity that finds a really good balance across all three categories.
- secretballot 8mo ago> He'd fit in better at Kia Heh, my thought on opening the article and seeing the image was "huh, without the badge in the photo, if forced to guess the make, I'd have gone with Kia."
- lbreakjai 8mo ago
- recursivedoubts 8mo agoglad to see some physical buttons, but there aren't nearly enough of them and they aren't differentiated enough the emergency lights button should be colored red and elevated because it needs to be interacted with in high-stress situations temperature should be set with a slider rather than a toggle switch because then a given temperature selection becomes spatially consistent and selecting max-hot or max-cold is instant and obvious and so on all in all better than expected and shows that we are moving past the "everything is an ipad" phase of civilizational development
- nubg 8mo agoAgreed. I wonder why they didnt immediately think of that (slider for temperature etc). Is it our hubris as armchair UI designers that we miss obvious problems? Is it internal politics? Is it bureaucracy? Is it hardware difficulties?
- recursivedoubts 8mo agoi think physical sliders are aesthetically fairly ugly (although two vertical sliders on either side of the control cluster could look good) they also make it difficult to support an "auto" function, because they would need to move automatically to maintain a consistent user experience sliders aren't used very often in cars now so it is probably harder to find well made components for them etc hopefully as the automakers move back to physical inputs they bring back these sorts of controls
- korhojoa 8mo agoI don't see why a slider couldn't work with "Auto". Setting the temperature where one end is minimum, the other is maximum, and between them you have a choice of degrees. Activated vents would probably be better kept as buttons instead of being on a slider, I might want to use the floor vents at the same time as the defroster. Fan speed (imo) should be on a knob, like a volume control. It would be fun to see it move, like a motorized pot on a receiver.
- jermaustin1 8mo agoI can't tell if it is just me, but a digital analogue clock is weird. I'm all for analogue time keeping with hands circling a face, but when it is put on a flat screen, it feels cheap. There aren't enough buttons, there is too much to read, and all of this while I'm driving. I remember my friends dad had a Corvette or something in the mid-late 90s, and it had this red projected HUD on the windshield. All of your information was right at eye level, and you never had to look away from the road to see your RPM or speed, and probably more, but that was 30ish years ago, and I barely remember yesterday.
- bronco21016 8mo agoGM has kept the HUD thing going for a few decades now. They offer it on a good number of vehicles in their GMC lineup. I have it on my vehicle now and it's absolutely amazing. I find I rarely look inside the vehicle at the 14" infotainment screen. It shows speed, cruise control status and alerts, navigation, and a popup of song title if I manually change songs with the steering controls. I find I'm lost and heavily distracted when I get in my wife's vehicle without a HUD. Also, my vehicle is a truck, one of the last places where manufacturers still let you have buttons and knobs to control climate.
- Hamuko 8mo agoI have a HUD in my BMW and it's utterly useless unless it's night time since it doesn't work with polarized sunglasses.
- Podrod 8mo agoHave you tried taking off your sunglasses?
- reverius42 8mo agoSunglasses help you when you are driving and it's sunny out. Has the manufacturer considered designing and testing for that use case?
- cnobody 8mo agoone trick, out of fashion, pony.
- loloquwowndueo 8mo agoYuck looks like someone grabbed an AI and said “design me a car interior where everything looks like an iPhone”
- germinalphrase 8mo agoWhile I quite like the choices around physical vs digital controls, this aesthetic feels refined to the most unexciting degree: objectively good, but locked in the past. In fairness, automotive interiors (especially EVs) seem to be having a bit of an identity crisis across the board.
- jonasdegendt 8mo agoThere's a more in-depth page on the Ferrari website: https://www.ferrari.com/en-EN/auto/ferrari-luce https://www.ferrari.com/en-EN/auto/ferrari-luce
- trollbridge 8mo ago"Jony, I've designed [the] Ferrari Luce EV interior".
- donatj 8mo agoIt looks very much like something out of the Alien universe. I kind of love it.
- supermatt 8mo agoEverything is a squircle (or whatever those continuously curved corners are called). I quite like it - but it definitely has Ives signature style.
- drzaiusx11 8mo agoFun to see Ive's pivot to adopting skeuomorphism (false analog clocks, etc) a design trend he famous opposed iirc.
- tonyedgecombe 8mo agoIt's going to be the thinnest Ferrari ever, machined out of a single block of aluminium (or is it aluminum).
- klaff 8mo agoOh, it has to aluminium not aluminum, and probably aviation-grade aluminium.
- qaq 8mo agoIt would look better in some Mini Cooper version
- aurea 8mo agoDon't vibe with it. Give me a 2 door Porsche EV.
- justjash 8mo agoUgh, maybe I need to see it inside an actual car but overall looks like it could belong inside a small truck/SUV if you took away the Ferrari logos. I like the physical controls. I actually just traded off my truck over the weekend and the climate controls being through the screen were a major part of that decision. It still seems like the switches here are pretty minimal and might be annoying - do you have to go through the screen when your windshield starts to fog?
- _giorgio_ 8mo agoIt doesn't work for international users. these links are ok: https://www.reddit.com/r/cars/comments/1r04f0x/official_ferraris_first_ev_is_called_luce_with_an/ https://www.reddit.com/r/cars/comments/1r04f0x/official_ferr... https://www.ferrari.com/en-EN/auto/ferrari-luce https://www.ferrari.com/en-EN/auto/ferrari-luce
- diego_moita 8mo ago"Ferrari EV" This is something that we need to read slowly. The "ferraristas" have been the most ardent sect on the cult of the internal combustion engine. If these guys can be converted, then, probably, the last holdout in veneration of oil will probably be the government of the United States.
- glimshe 8mo agoThis makes Jony Ive look like a one trick pony. The dashboard is now a collection of tablet-looking things.
- lunias 8mo agoNot a big fan, get Dieter Rams to do it.
- sambapa 8mo agoIt looks like those "Xbox 720" "leaks" in 2009
- cmckn 8mo agoNeeding to “dock” the key in the center console to start the car is clunky. We’ve had the proximity key thing figured out for like 15 years. It also seems impossible to have the car key on a ring with anything else?
- butlike 8mo agoIt's more secure
- trpv 8mo agoIt’s not bad UX, it’s part of the experience of driving the car. Something that a Ferrari buyer probably cares more about than a Tesla buyer. I personally miss the physical keys on older cars that you had to insert and turn to start the car because you’re directly controlling the starter/engine. It feels like you’re driving a car and not using an appliance. There are people who prefer manual transmissions for similar reasons.
- Hamuko 8mo agoMy current car has keyless entry and start, and I don't really miss having to insert the key and turn the ignition. And I especially don't miss those ignition switches that were mounted on the side of the steering wheel where it was impossible to see the keyhole. At least the start button on my dash is in an easily visible spot.
- deleted 8mo ago[deleted]
- butlike 8mo agoSo wait a couple of iterations for him to get used to designing for cars?
- 6stringmerc 8mo agoThis is the first automotive interior design for the blind. It’s a mess. Disparate palettes even in grey is a serious WTF accomplishment. The ring over the Launch button is absolutely superfluous and idiotic at the same time. No function and even worse form. Ugh. Enzo at least can power the first charge from the output of him spinning in his grave. Yes, I could do better.
- butlike 8mo agoAgreed. It's a travesty.
- Traster 8mo agoI clearly don't understand Design. My expectation is that an amazing prolific designer would deliver different designs in different contexts. At Apple maybe it's this minimalist industrial design. But what I'm seeing here - and forgive me if I'm just an idiot about design, is exactly what you'd get it you asked ChatGPT "Ferrari but Johnny Ive apple design interior". It's all the same design language and materials you'd seen on Apple product. It's almost like someone went "let's make the infotainment a giant Apple watch". I would expect you call up a good designer and they design something special that works in the language of your product, something uniquely new, but also uniquely Ferrari. But what seems to be happening here is if you phone up Johnny Ive you'll get a slapdash re-run of 2010s iPhone design.
- cr125rider 8mo agoThis looks exactly like “we had the one trick pony, Jony, design an iPad car interface”
- herbturbo 8mo agoUnsolving the problem of human vehicle interaction.
- piva00 8mo agoI don't think you are not understanding design, big-name designers do have a design language but in this case it just feels like Ive re-applied whatever his design language for Apple in the early 2000s into a Ferrari car. Very little care on aligning the design to the brand design, except for the seat and a few selector switches (which somehow Ferrari seems to have accepted? Strange from such a picky client), no care about keeping refined design elements like stalks for the turn signals and wipers and instead applying this buttons-everywhere-for-every-function approach that is considered a regression in EVs input design. The screens are just different shapes of iPhones/iPads instead of something uniquely Ferrari-Ive, feels like a Ferrari-Apple car collab. Really don't understand it, Dieter Rams did a lot with the same design language because he worked for Braun for a long ass time, Ive is completely untethered from Apple so re-applying the same design language he created for the brand unto another brand is just unimaginative.
- vax425 8mo agoWhy would he block cup holder access with a big steel bar?
- jerlam 8mo agoMy guess is to protect the fancy physical switches below the screen that extend outward and would break on any lateral impact.
- herbturbo 8mo agoLooks like a sim racers rig or something Logitech designed. This bland tech aesthetic and cost cutting mindset has already ruined Porsche and I guess now it’s Ferrari’s turn.
- Hamuko 8mo agoI don't understand how you find that to look like a sim racing rig when the Ferrari of yesterday looks like this: https://www.motor1.com/news/764475/ferrari-admits-mistake-removing-physical-buttons/ https://www.motor1.com/news/764475/ferrari-admits-mistake-re...
- deafpolygon 8mo agoChamfer edges… good ol’ Ive hasn’t changed much.
- dundundundun 8mo agoThis is stupid. I'm lucky enough to have driven quite a few modern Ferraris (488, 812, FF, California) and what they have in common is that their interiors are not very pretty or advanced, but everything is where you'd expect and gives the info you need (that is, apart from the horrible non-deterministic placement of the indicator switches on the steering wheel). This is not a Ferrari interior. It's an interior for rich people who will buy a Ferrari EV and think they have a Ferrari. Like the Purosangue before it, it cosplays as a Ferrari while diluting the brand. I recently went straight from a California to a Miata ND, and the Miata is just so much more fun in every conceivable way. Cheaper interior for sure, but it can actually be used in fun ways on normal roads and you cannot hide weight with electronics.
- CamperBob2 8mo agoI recently went straight from a California to a Miata ND I, too, shorted NVDA
- jemmyw 8mo ago> What you’re looking at here is arguably the most consequential car interior, well, ever It looks like the interior of many cars now except for having stick like manual toggles like a retro control panel. It's not consequential at all, unless they mean "following as a result of".
- twalichiewicz 8mo agohttps://www.youtube.com/watch?v=6Wv1btxCjVE https://www.youtube.com/watch?v=6Wv1btxCjVE
- hnburnsy 8mo agoAm I the only one who hates, absolutely hates rounded corners, and modern cars do not require a start/stop button or air vents.
- proee 8mo agoThe corner radius on those displays it getting out of hand.
- bgnn 8mo agoThis is just so sad. One would have hoped Ferrari aa a car brand care about their design language enough to not look like any other car in 2026. That iPad in the middle looks just a bit more refined than the middle console tablet glued to a Dacia Sandero. Why do they go for OLED fake analog gauges? You don't need to switch between a million different faces for gauges. A Ferrari is supposed to be about the driving experience, not the gimmicks.
- cromka 8mo ago> care about their design language Their interior infotainment design language? What is that "care" you speak of in this regard? Ferrari has been abysmal on that front. Just watch some Roma reviews. That car will loose its value rapidly only because of the outrageous ergonomic.
- csjr 8mo agoThe wheel looks good, remind me of a F1 one! Loved the dials on it! It's proper cockpit, gave me launch control vibes. The integration between physical and digital looks smooth. The paddle shifts got me intrigued, how it's working under the hood?
- sph 8mo agoLink only shows a Tesla Cybertruck with Police markings? No mention or picture of any Ferrari or Jony Ive.
- hulitu 8mo ago> Application error: a client-side exception has occurred while loading www.topgear.com (see the browser console for more information). Designed by Apple's Jony Ive /s
- seec 8mo agoThe guy is more than has been at this point. It's nothing special, almost ugly in some ways. Apple has way too much influence on the world at the moment and people coming from Apple as well. Can't wait before we came move on to some fresh stuff, but that you mean the boomers let go of their powers and they definitely don't want to do that.