4 ms·
I would say it all depends on the reach. If a company publishes 10 posts a day, without promoting them, then I would think that only a few of the fans will get
by alexsb92 14y ago
I would say it all depends on the reach. If a company publishes 10 posts a day, without promoting them, then I would think that only a few of the fans will get more than 2 or 3 of the posts that day (if we're to go with the 10%-20% estimate in the article).
Now if you were to promote all those 10 posts, and 99% of your fans would see them all, then most will get annoyed. And if they don't get annoyed within the first day, they will get annoyed soon enough,
- thenomad 14y agoYour fans will only see them all if they're on Facebook 24/7, surely? (Or if they're drilling down through the timeline, bored).
- stan_rogers 14y agoThey may be looking for postings from their actual friends that happened while they were offline. Boredom is't the only reason for scrolling. And if you're pushing actual friends down the page by spamming my feed, well, I'm going to think a little less of you.
- TeMPOraL 14y ago> (Or if they're drilling down through the timeline, bored). Who isn't? :). Don't you always scroll the timeline down until you find a post you've read when checking Facebook last time? I certainly do.
- janeesah 14y agoThrough this type of self selection (those who don't want all the posts will unlike, those who do will continue to subscribe), the blog may end up with a user base of the most engaged fans rather than a larger user base that causes higher "sponsored post" fees. The most important metric for businesses using social media is engagement rather than raw reach, IMO.