4 ms·

Do you have any large-scale statistical tests backing up your assertion that if you push 10 posts a day to peoples' Facebook feeds, your readership will shrink?

Do you have any large-scale statistical tests backing up your assertion that if you push 10 posts a day to peoples' Facebook feeds, your readership will shrink? I don't disbelieve your assertion that you personally would find it annoying, but I know a good number of large, successful blogging brands do indeed push to social media multiple times a day, and it seems to work for them. Several of said brands have indeed published articles suggesting that publishing multiple times a day serves to boost, not diminish, your popularity. In addition, some counter-anecdata: I don't really use Facebook, but I've certainly not found myself put off by those blogs I follow which post that often to Twitter, for example. Indeed, I think I'd find it more annoying if they reduced their posting frequency - I'm not on Twitter 24/7, and if they only linked to their posts in a single digest-style tweet, I'd probably miss it.

seanc722 14y ago
Here's +1 to that statistic. If I see more then a few things a day I would definitly hide it. I already do. I love seeing interesting post pop up, but when your posts are takin over my feed you're gone :)
alexsb92 14y ago
I would say it all depends on the reach. If a company publishes 10 posts a day, without promoting them, then I would think that only a few of the fans will get more than 2 or 3 of the posts that day (if we're to go with the 10%-20% estimate in the article). Now if you were to promote all those 10 posts, and 99% of your fans would see them all, then most will get annoyed. And if they don't get annoyed within the first day, they will get annoyed soon enough,
- thenomad 14y ago
  Your fans will only see them all if they're on Facebook 24/7, surely? (Or if they're drilling down through the timeline, bored).
  - stan_rogers 14y ago
    They may be looking for postings from their actual friends that happened while they were offline. Boredom is't the only reason for scrolling. And if you're pushing actual friends down the page by spamming my feed, well, I'm going to think a little less of you.
  - TeMPOraL 14y ago
    > (Or if they're drilling down through the timeline, bored). Who isn't? :). Don't you always scroll the timeline down until you find a post you've read when checking Facebook last time? I certainly do.
- janeesah 14y ago
  Through this type of self selection (those who don't want all the posts will unlike, those who do will continue to subscribe), the blog may end up with a user base of the most engaged fans rather than a larger user base that causes higher "sponsored post" fees. The most important metric for businesses using social media is engagement rather than raw reach, IMO.
chaz 14y ago
Unfortunately, I don't have concrete data. I should have been more careful to recommend that the author start testing with one post per day, and measure from there. It does depend upon the page, though. If your posts get high engagement, it will have higher distribution. Of the author's 55k fans, only 14k fans are "talking about" the page, so they'll have less than full distribution. To be frank, their posts are not getting many likes. Thus, my recommendation to just do one great post per day. Also, I would suggest to the author to experiment with photos and not just links with photos. Facebook's push toward bigger photos in the feed is no accident -- they work. There are definitely brands that have multiple posts per day, and it's largely because of the high engagement their posts drive. Two examples that I follow are "I Fucking Love Science" and "Humans of New York." They both have fewer fans than talking about, and both post multiple times a day. Because their content is highly shared, it gets great distribution. It also depends on your own engagement with the page too, as I understand it. The best practice I hear about Twitter is to indeed publish multiple times a day. Because it acts more as a true feed and not a digest, repeating the same content at a different hour is considered to be good.

seanc722 14y ago

Here's +1 to that statistic. If I see more then a few things a day I would definitly hide it. I already do. I love seeing interesting post pop up, but when your posts are takin over my feed you're gone :)

alexsb92 14y ago

I would say it all depends on the reach. If a company publishes 10 posts a day, without promoting them, then I would think that only a few of the fans will get more than 2 or 3 of the posts that day (if we're to go with the 10%-20% estimate in the article). Now if you were to promote all those 10 posts, and 99% of your fans would see them all, then most will get annoyed. And if they don't get annoyed within the first day, they will get annoyed soon enough,

thenomad 14y ago
Your fans will only see them all if they're on Facebook 24/7, surely? (Or if they're drilling down through the timeline, bored).
- stan_rogers 14y ago
  They may be looking for postings from their actual friends that happened while they were offline. Boredom is't the only reason for scrolling. And if you're pushing actual friends down the page by spamming my feed, well, I'm going to think a little less of you.
- TeMPOraL 14y ago
  > (Or if they're drilling down through the timeline, bored). Who isn't? :). Don't you always scroll the timeline down until you find a post you've read when checking Facebook last time? I certainly do.
janeesah 14y ago
Through this type of self selection (those who don't want all the posts will unlike, those who do will continue to subscribe), the blog may end up with a user base of the most engaged fans rather than a larger user base that causes higher "sponsored post" fees. The most important metric for businesses using social media is engagement rather than raw reach, IMO.

chaz 14y ago

Unfortunately, I don't have concrete data. I should have been more careful to recommend that the author start testing with one post per day, and measure from there. It does depend upon the page, though. If your posts get high engagement, it will have higher distribution. Of the author's 55k fans, only 14k fans are "talking about" the page, so they'll have less than full distribution. To be frank, their posts are not getting many likes. Thus, my recommendation to just do one great post per day. Also, I would suggest to the author to experiment with photos and not just links with photos. Facebook's push toward bigger photos in the feed is no accident -- they work. There are definitely brands that have multiple posts per day, and it's largely because of the high engagement their posts drive. Two examples that I follow are "I Fucking Love Science" and "Humans of New York." They both have fewer fans than talking about, and both post multiple times a day. Because their content is highly shared, it gets great distribution. It also depends on your own engagement with the page too, as I understand it. The best practice I hear about Twitter is to indeed publish multiple times a day. Because it acts more as a true feed and not a digest, repeating the same content at a different hour is considered to be good.