This post is pretty overboard with its exaggeration. But one thing I find interesting is the concept that Facebook is a paid publishing platform. They'll delive

This post is pretty overboard with its exaggeration. But one thing I find interesting is the concept that Facebook is a paid publishing platform. They'll deliver your posts to 15% of your followers as a freebie, but to reach 100%, you pay. And I hadn't thought of it that way before. That perspective actually gives me increased hope for Tent (https://tent.io https://tent.io), the decentralized social networking protocol that could one day be a Facebook alternative. When Tent was announced here on HN, a common criticism was that if you're popular, and you host your Tent server yourself, you end up paying a lot for the bandwidth cost of sending each post to thousands or millions of followers. Whereas the perception is that on a centralized social network you can send a post to millions of followers for free. For now, that's still the case on Twitter, but on Facebook, apparently not. If you really want significant reach, you pay to publish even to people who already (by liking) signed up to follow you. So the situations aren't actually that different. I guess there really is no free lunch.