> For example, it's possible to make hiking boots that last a lot longer than others. But if the requirement is to have it last for just 20 miles, it's better t

> For example, it's possible to make hiking boots that last a lot longer than others. But if the requirement is to have it last for just 20 miles, it's better to pay less for one that won't last as long. Excellent point which leads to one related but less commonly mentioned: If you build a product that lasts 25 years and that's what people want, you need to price it in such a way that if the entire market buys your product, you will run out of customers (for roughly 25 years or until new customers are born). Otherwise, you have a big rush of revenue early and then it drops off a cliff. (I'm oversimplifying here but this is partly why there is a trend to make things more disposable or have a limited lifespan).