5 ms·

Facebook has put themselves in an ideal situation. We're at the point in social media marketing that businesses can't survive without one, in fact they spend a

Facebook has put themselves in an ideal situation. We're at the point in social media marketing that businesses can't survive without one, in fact they spend a lot of advertising money and placement in advertising their presence on Facebook, which is primarily an advertisement for Facebook. Every new connection, time on site, or new user to like your page is a huge win for them. Do we as business and individuals really want to pay to promote our content AND be sold to advertisers AND build their network at the same time?

majormajor 14y ago
You really think we're at that point? I'd be hard pressed to name a single thing I've bought that I discovered from a Facebook marketing effort. I'm currently drawing a blank, off the top of my head. I find local restaurants by walking/driving around or searching Google. I find out about products and the like from TV ads or just seeing them in stores. I've got friend who "like" companies on Facebook to get discounts and such, but when I've talked to them that's been pretty much the full extent of the interaction—basically a new-style email list that gives them occasional discounts. But is that essential to the survival of most businesses? I'm on FB to connect with my friends, I simply would never even consider "liking" 90% of the companies/products I buy. I don't need constant updates from the company that makes my tires, or my jacket, or the vast majority of mundane stuff that makes up the world. The first company that comes to mind when I think of recently successful marketing is Apple, and do they use social media marketing at all? They seem very old school, with traditional TV spots and billboards that show you the product and what you'd use it for.
codegeek 14y ago
"We're at the point in social media marketing that businesses can't survive without one" This statement is probably a bit of a stretch even in 2012.

majormajor 14y ago

You really think we're at that point? I'd be hard pressed to name a single thing I've bought that I discovered from a Facebook marketing effort. I'm currently drawing a blank, off the top of my head. I find local restaurants by walking/driving around or searching Google. I find out about products and the like from TV ads or just seeing them in stores. I've got friend who "like" companies on Facebook to get discounts and such, but when I've talked to them that's been pretty much the full extent of the interaction—basically a new-style email list that gives them occasional discounts. But is that essential to the survival of most businesses? I'm on FB to connect with my friends, I simply would never even consider "liking" 90% of the companies/products I buy. I don't need constant updates from the company that makes my tires, or my jacket, or the vast majority of mundane stuff that makes up the world. The first company that comes to mind when I think of recently successful marketing is Apple, and do they use social media marketing at all? They seem very old school, with traditional TV spots and billboards that show you the product and what you'd use it for.

codegeek 14y ago

"We're at the point in social media marketing that businesses can't survive without one" This statement is probably a bit of a stretch even in 2012.