Trillion-dollar surveillance advertising companies will not go down without a fight. Obviously nobody wants the stupid banners. But if adtech companies can't t

Trillion-dollar surveillance advertising companies will not go down without a fight. Obviously nobody wants the stupid banners. But if adtech companies can't track invisibly, the next best thing for them is to argue "but what about user choice!?!?", use malicious compliance to make a mess, and enjoy how pro-privacy lawmakers get blamed for the fruits of their lobbying.