When Apple's designs have been good (or any company's really), others are usually quick to copy. Philosophy is surprisingly hard to emulate though. One of the

When Apple's designs have been good (or any company's really), others are usually quick to copy. Philosophy is surprisingly hard to emulate though. One of the things that has made Apple successful has been its tendency to make a decision about the "right way" to do X, especially when X is new. The size of an ipad, no stylus or keyboard on the iphone. 15" laptops are exclusively high end… A lot of the time this is infuriatingly eliminates options for the consumer. It does result in an excellent option, pre-picked & perfected. It's what has given Apple their "radical" feel. MS has a lot of money. Good margins compared to PC manufacturers. They can afford to be a little bold. Here instead of offering two different keyboards (or no keyboard) and letting consumers choose, figure out which one works better. Make the perfect keyboard for a touch device. Most consumers have never had one of these devices before. Their guess at whether or not Apple told us the best option was no keyboard. Android me-tooed. If Microsoft have a better answer, I'd like to see them champion it with confidence. Commit to the design. Letting the market decide is great and given a choice between intelligent design only and evolution only, I'd go with evolution. But, I'd rather have both. Since MS is leaving its world of software to create a machine that demonstrates its new OS parading, I'd like to see them treading confidently. just do it Microsoft.