As long as the 20% is enough to sustain your company, sure. You might have to charge more, however. Luxury brands do this, for instance (fewer consumers is actu

As long as the 20% is enough to sustain your company, sure. You might have to charge more, however. Luxury brands do this, for instance (fewer consumers is actually a strategic choice to make the product more exclusive). “Pro” products also do this (though often “pro” means more features, not fewer).