I completely agree with this. This was also evident with the iPhone 5 release. When the competition (think Samsung Galaxy S3) was selling for a few dollars more

I completely agree with this. This was also evident with the iPhone 5 release. When the competition (think Samsung Galaxy S3) was selling for a few dollars more, Apple didn't hesitate to bump their price to match. And, obviously, this has always been the case with every other product they've sold in the last 20 years.