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I don't disagree with you that you need to have a singe cohesive design vision based on solving for users. But I think that certainly usability testing can lead

I don't disagree with you that you need to have a singe cohesive design vision based on solving for users. But I think that certainly usability testing can lead to even better results and is mostly constrained by cost.

jeltz 8mo ago
For sure. But without a cohesive vision throwing money at it can only make it worse if it does anything at all.