3 ms·
Toyota’s absence is an embarrassment. Shocking failure of strategy.
by asplake 8mo ago
Toyota’s absence is an embarrassment. Shocking failure of strategy.
- breve 8mo agoToyota is a car company. Toyota sells cars. Toyota has sold more cars than any other automaker for the last six years straight: https://asia.nikkei.com/business/automobiles/toyota-remained-top-automaker-by-sales-for-6th-year-in-2025 https://asia.nikkei.com/business/automobiles/toyota-remained... Toyota had record sales in 2025: https://www.reuters.com/business/autos-transportation/toyota-retains-top-auto-crown-2025-with-record-sales-2026-01-29/ https://www.reuters.com/business/autos-transportation/toyota... Toyota's strategy has worked.
- rsynnott 8mo agoI think they may catch up quite quickly. In Ireland, I'm suddenly seeing huge numbers of bZ4X, particularly as taxis; Toyota has a tremendous amount of brand loyalty, and I'm fairly sure that there are a lot of people who were waiting to buy an electric car until they could buy a _Toyota_ electric car.
- magicalhippo 8mo agoHere in Norway they didn't want to send the bZ4K to a large cold weather range test recently performed[1]. Suzuki, which has a model based on the Toyota Urban Cruiser, disappointed quite a lot, with lowest range of those tested at 224 km (140 miles) and a 40% deviance from WLTP (best ones had 30% deviance). Maybe decent in warmer climates, but probably not something for us further north. On top was the Lucid Air, with 520 km (323 miles). The test started at -20C (-4F) and ended up at -30C (-22F), so the cars that went the furthest had it tougher. [1]: https://www.tek.no/nyheter/nyhet/i/d4mMkA/verdens-stoerste-rekkeviddetest-gjennomfoert-disse-gjorde-det-best-i-sprengkulda https://www.tek.no/nyheter/nyhet/i/d4mMkA/verdens-stoerste-r...