It looks nicer in your living space. No longer do you hide the computer away in a corner or a separate room - once it is organic, futuristic, and beautiful like

It looks nicer in your living space. No longer do you hide the computer away in a corner or a separate room - once it is organic, futuristic, and beautiful like the iMac (especially with wireless network/mouse/keyboard) you put it wherever you want without worrying about how it looks.