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When you say CC captured up front, do you mean just requiring a credit card to activate your account, or actually automatically charging when the trial is over?
by zrail 14y ago
When you say CC captured up front, do you mean just requiring a credit card to activate your account, or actually automatically charging when the trial is over?
- dchuk 14y agousually when you take CC up front you also automatically charge at the end of the trial. It's a good way to reduce tire kickers in your app, but can result in lost users at the top of the funnel.