Not only is it more expensive, it has a lower resolution and a larger screen - for lower pixel density. They then compare it to a Nexus 7, saying the iPad mini

Not only is it more expensive, it has a lower resolution and a larger screen - for lower pixel density. They then compare it to a Nexus 7, saying the iPad mini has more resolution and viewing area... 1064x768 is in no way more than 1280x800. Granted the different apps for tablet/phone was more apparent in iOS, but for browsing (which they touted as a major use) the iPad mini looks worse. Their Guggenheim example had more visible space on the Nexus 7.