My reaction: I imagine Google/Amazon/B&N must be very happy with this. I am sure Apple will sell a boatload and possibly even own a clear majority of the space,

My reaction: I imagine Google/Amazon/B&N must be very happy with this. I am sure Apple will sell a boatload and possibly even own a clear majority of the space, but Apple just threw a huge wave of interest into a market where they are being very clearly undercut on price and not offering that much differentation.