3 ms·
I might be too Danish to get it but I for one can't stand the full-of-ourselves copy and acting in those videos. I buy many of their products so you might argue
by kristiandupont 14y ago
I might be too Danish to get it but I for one can't stand the full-of-ourselves copy and acting in those videos. I buy many of their products so you might argue that they work anyway but it feels to me like I buy them in spite of the marketing.
- jrnkntl 14y agoExactly. I cringed so much during that live event because of all the 'amazing', 'great', 'innovative', 'beautiful' word dropping, I paused it a couple of times just to yell at the screen (but maybe that's just me)
- modeless 14y agoTim Cook's opening remarks were really over the top. You could practically see an "Applause" light blinking every time he dropped a superlative. Phil Schiller, on the other hand, seemed more genuine.
- enraged_camel 14y agoYou mean an "Apple-ause" light. ;)
- arrrg 14y agoI so want Phil Schiller to take over all Keynotes. He is very clearly the best presenter Apple currently has. I don’t think an Apple CEO has to be a good presenter. Just because Steve Jobs could fill that role doesn’t mean Tim Cook has to force himself to do it, too. I honestly was relieved whenever Phil Schiller came onto stage today.
- sigkill 14y agoMaybe it's a cultural divide but in my experience, in America you're encouraged to be like that. It definitely felt weird to me at first (Asian).
- hkmurakami 14y agoI've actually never seen a Apple product introduction video "live", and rarely see their ads (so maybe I haven't built up the allergic reaction to their language yet). Superlatives are annoying, yes, but at least in the passage I quoted, I appreciate the word play and efficiency of the phrasing.