Most likely that's true. In this case the company dedicated time and resources to making an app, and Facebook is enjoying some of the fruit of those efforts. An

Most likely that's true. In this case the company dedicated time and resources to making an app, and Facebook is enjoying some of the fruit of those efforts. And the fact that this kind of data can sell for $5 gives us an indication of the value of those efforts. [1] [1] Not necessarily a good indication, as this may be a last ditch effort convert _some_ value out of their app development efforts, and who knows to how many buyers the seller has sold this data.