I think perhaps the issue is that there are more integrated "apps" available on mobile platforms. For example Netflix provide apps for iOS and Android etc but i

I think perhaps the issue is that there are more integrated "apps" available on mobile platforms. For example Netflix provide apps for iOS and Android etc but if you are using a PC they want you to go through the website. This isn't a technical issue per se, since it would be possible to produce these apps for the desktop.